About Us

Small Wonder is on a mission to revolutionize hair care with our award-winning, professional-grade powder-to-lather products. Here, performance meets eco-luxury in each use and every reusable Wonder Bottle. With accolades from Marie Claire to Cosmoprof, proprietary innovations and patent protected designs, and a mission to eliminate single-use plastic and water waste, we’re building a minimalist beauty brand for the future that truly delivers superior hair health, always without any compromises. Join us as we build something HUGE and be a significant contributor to a true game changer that matters.

About the Role

As Sr. Brand Marketing Manager you will play an integral role in inspiring people to enjoy the future of hair care.  You obsess over the fan and help articulate her needs and pain points, develop and lead our campaign calendar, conceptualize compelling stories, and work directly with creatives and creators to realize your visions across channels.  Together we will turn powder-to-lather into an “it seems so obvious” technology, change how millions shower, and transform Small Wonder into a household name.

Responsibilities

• Continually advance our understanding of our fans and their painpoints; refine our brand narrative to spotlight our points of differentiation
• Create and manage our campaign calendar; lead integrated campaigns across channels including social, influencer, site, email, PR and experiential
• Be our lead creative strategist: ****develop and lead the creation of compelling narratives and assets (independently and with external resources), bring exciting campaigns to life!
• Oversee and execute brand positioning across social channels and email
• Identify and pitch creators and influencers to amplify reach and generate high value content, including within TikTok shop with channel P&L ownership
• Develop SEO/GEO optimized content strategy for the site and support channels, generate content to realize opportunities
• Monitor KPIs to truly understand what’s having an impact, and what’s not, to inform what’s next
• Work closely with the entire small but mighty Small Wonder team while building and managing a network of talent to realize your vision

Requirements

• 4+ years in brand marketing roles; experience in CPG beauty and DTC a plus

• Demonstrated success managing integrated campaigns from strategy to execution

• Strategic, creative, and organized—able to lead big-picture brand direction while executing granular campaign details.

• Excellent interpersonal skills; experienced working with creative teams, founders, and external partners.

• Thrives in a scrappy startup environment—eager to launch, measure, iterate.

  Skilled at translating new personal care innovations into emotionally and visually compelling narratives.

Location: Chicago, Minneapolis, or remote